B2B marketing is hard, especially in 2020. You’re competing with a trifecta of black swans (pandemic, recession, and election) for attention, physical events evaporated, and every digital advertising platform seems to have changed their algorithms. You need to be where your audience is, and it takes twenty tools to be there.
Now the executive team is asking you to prove everything is working despite many data gaps inherent in B2B marketing analytics.
Don’t let marketing analytics platforms make your job even harder. Here are the key features you should demand from any solution.